With The Ultimate World of Cutting and Welding – Urban Steel Expo, USE for short, Messe Düsseldorf has tailored a new concept specifically to the needs of the welding and cutting industry – a platform that creates a new kind of exchange and networking and seamlessly combines technology, business and event culture. From April 20 to 23, 2027, USE will celebrate its premiere and turn the Düsseldorf exhibition grounds into an international hub for companies from the fields of welding, cutting and related processes and technologies every four years.
USE 2027 will redefine the classic trade fair. Technology, business, creativity and community merge into one industry event. Bernd Jablonowski, Executive Director Messe Düsseldorf, explains: “The industry has requested an innovative trade fair format and we have created the right framework conditions to implement this. As a modern location, Messe Düsseldorf is predestined for such agile concepts. USE 2027 sets new standards and takes the industry to a new dimension.”
The new format brings together global market and innovation leaders and showcases pioneering technologies. Industry leaders such as Kemper, Filtershop, Microstep, Accurl Europe, Weldas, Sinto Agtos, Optrel, Kuka, Cloos, EWM, Jasic, Esab, Siegmund, OTC, Kjellberg and Abicor-Binzel have already confirmed their participation.
Daniel Ryfisch, Director USE/Wire & Tube and Flow Technologies at Messe Düsseldorf: “With USE 2027, we are creating a platform that brings technological progress to life and raises the exchange of ideas in the industry to a new level. The early commitment of leading companies confirms the confidence in our concept. Together, we are driving the future of welding and cutting technology and making the innovative strength of the industry visible.”
USR: Urban Steel Rockstars – the event within the event
Thanks to the exclusive cooperation between MingleMakers UG and Messe Düsseldorf, the annual industry event Urban Steel Rockstars (USR) will be firmly integrated into USE in future. The USR Convention, established by MingleMakers, is aimed specifically at the welding and steel industry and focuses on communication, brands and experiences. It combines industrial dynamism with creative elements and gives the trade fair a unique event dimension.
One highlight is the integrated masterclasses, in which leading experts from the industry impart valuable know-how and bring current trends to life interactively. The USR thus creates a modern platform that combines classic trade fair approaches with innovative communication elements. “The cooperation with Messe Düsseldorf enables us to take the USR to a new level and jointly establish a holistic format for a new world-leading trade fair. The symbiosis of USE and USR marks a milestone for the industry and makes Düsseldorf the center of a unique experience,” emphasizes Frederic Lanz, CEO of MingleMakers UG.
Düsseldorf: The perfect location for the future of the industry
The choice of Düsseldorf as a location is no coincidence: with an outstanding infrastructure, a central location in the heart of Europe and excellent accessibility, the city provides a suitable setting for USE 2027. In addition, the Rhine metropolis enjoys a good reputation in the respective industries thanks to numerous leading international capital goods trade fairs organized by Messe Düsseldorf, such as Wire & Tube, Valve World Expo, K, Interpack and Gifa/Metec/Thermprocess/Newcast.
