Start of a new era

André Frohnert with employees © Rea Elektronik
André Frohnert with employees © Rea Elektronik

REA Elektronik, a pioneer in industrial marking and code verification, is making a dynamic start to the new year: André Frohnert took over as Managing Director on January 1, 2025 and will play a key role in shaping the future direction and development of the company in this position.

André Frohnert, a graduate industrial engineer specializing in mechanical engineering, brings international expertise in sustainable business development and agile approaches to corporate management. His career to date has taken him from his previous position as Chief Financial Officer and Chief Compliance Officer at Poly-clip System GmbH & Co. KG to the commercial management of REA Elektronik in spring 2024. Frohnert is particularly characterized by his modern management style, combined with traditional values, a deep understanding of business processes and organization as well as proven financial knowledge. His in-depth expertise in managing operational units and his experience in private equity and family-run companies make him a valuable addition to REA Elektronik.

Together with owner Wolfgang Pauly, André Frohnert will keep the company on course for innovation. Pauly explains: “With his global expertise and his focus on continuous process optimization, André Frohnert will make a significant contribution to optimally positioning REA Elektronik for the challenges of the future. We are therefore very much looking forward to working together.”

Michael Neuschäfer, who has made a significant contribution to the company’s success as Managing Director since 2008, is handing over the baton. Under his leadership, REA Elektronik has experienced impressive growth. He will continue to support the company in an advisory capacity.

Web:
www.rea-jet.com