Sales strengthened

Kawasaki Robotics strengthens sales in Germany ©Kawasaki Robotics
Kawasaki Robotics strengthens sales in Germany ©Kawasaki Robotics

Close to the customer, agile and solution-oriented: New Sales Support Center, Segment Driver and Technical Sales support Kawasaki Robotics’ sales team across Germany.

Despite the noticeable effects of the Corona pandemic in almost all manufacturing industries, Kawasaki Robotics continues to focus on an active and sustainable growth course. With a comprehensive and targeted reinforcement of the sales team in Germany, the international manufacturer of industrial robots has now created a central strategic basis for the coming years.

Daniel Tillmann, Sales Manager Germany, has driven the expansion of the team: “Not only the ongoing Covid-19 situation requires a rethink, but also the growing automation needs of our customers. With our new sales structure we now have the optimal basis. Close to the customer, agile and solution-oriented.”

Kawasaki Robotics Vice President Carsten Stumpf adds: “Small and medium-sized companies in particular need practical advice. Nobody wants high-end if they don’t need it. The solutions must be tailored to fit and meet the needs – and not necessarily Industry 4.0 if the company does not need it. But: Even if the company does not currently need an Industry 4.0 solution, we still plan and build plants that are future-proof and ready for Industry 4.0.”

Sales Support Center, Driver segment and technical sales combine know-how and expertise

The newly established Sales Support Center (SSC) centrally supports the growing integrator and partner network of Kawasaki Robotics – both in Germany and Europe-wide. “The SSC provides the necessary support in the background so that our sales team can concentrate on its core task: Helping customers automate their production,” says Tillmann.

With the newly established technical sales department, Kawasaki Robotics bundles essential expertise at the interface between sales and technical implementation: The team consists of long-standing employees who have gained comprehensive and practical experience in the fields of technology, application development and service and who are very familiar with customers and partners.

In addition, a segment driver now also strengthens the arc welding area, which is strategically important for Kawasaki Robotics. Among other things, it strengthens the market position of the manufacturer for robot-assisted welding applications through the targeted expansion of the partner network and the systematic extension of the portfolio, in particular added-value products such as linear axes and positioners.

New sales structure for small and medium-sized enterprises

Carsten Stumpf also welcomes the new structure, especially under the current conditions: “There is no doubt that the Corona crisis will give automation an enormous boost throughout Europe. But we will only experience this effect in the medium term, after the crisis. An important focus for us in the coming months will therefore be to prepare for this upturn and to meet the rising demand – especially in small and medium-sized enterprises – in a targeted manner and with the necessary expertise.”