Energy transition determines investment climate

Despite the pandemic and the war, the Tube and Wire trade shows were a success. © Messe Düsseldorf / ctillmann
Despite the pandemic and the war, the Tube and Wire trade shows were a success. © Messe Düsseldorf / ctillmann

Challenging global economic times and geopolitical crises on the one hand, the desire for personal encounters and technical discussions at eye level on the other – against the backdrop of this climate, the world’s leading trade fairs for the wire, cable and tube industries, Wire and Tube, now successfully closed their doors after five trade fair days.

1,822 exhibitors from more than 50 countries came to Düsseldorf from June 20th to 24th, 2022, to present technological highlights from their industries on 93,000 square meters of exhibition space.

“Düsseldorf is and remains the place-to-be for these important industries. Especially in times of sustainable change, it is more important than ever to be here in Düsseldorf and to be in direct exchange with the players in the industries,” emphasized Bernd Jablonowski, Executive Director of Messe Düsseldorf, and added: “Düsseldorf was worthwhile again, according to the tenor from the well-attended exhibition halls. Most companies are planning to be there again in 2024.”

“Intensive discussions around the current challenges of the global energy turnaround, new requirements for machines and plants – and all of this under the aspect of sustainability – the need for discussion among exhibitors and visitors in the exhibition halls was enormous,” Daniel Ryfisch, Project Director Wire/Tube and Flow Technologies, also confirmed the successful relaunch of the trade shows.

In addition to many machines and systems in the exhibition halls in action, there were impressive trade show premieres: Wire exhibitors from the Fastener and Spring Making Technology divisions, for example, also presented end products such as fasteners and technical springs for the first time – an absolute novelty. Technical conferences and expert meetings complemented the offer of both trade fairs in 2022.

For the first time, players in the wire, cable and tube industries participated in Messe Düsseldorf’s “ecoMetals” campaign. An image change of these energy-intensive industries towards more sustainability has already been actively supported by Messe Düsseldorf for years. Because the fact that Wire and Tube exhibitors are not only innovative, but are increasingly producing in an energy-efficient and resource-saving way, could be experienced live at the “ecoMetal” trails.

The opportunities and possibilities on the way to a Green Transformation were discussed on two days of the trade show at the “Wire and Tube Expert Meeting” in Hall 3. Here, industry key players such as Salzgitter AG, Thyssenkrupp Steel, Thyssenkrupp Material Services Processing, ArcelorMittal, Heine+Beisswenger Group, Klöckner + Co SE, Swiss Steel Group, SMS Group GmbH, Wirtschaftsvereinigung Stahlrohre e.V., Voß Edelstahlhandel GmbH + Co. KG and Stahlmarkt Consult provided information on their paths towards a Green Transformation. They reported on exciting transformation processes in their companies.

With 1,057 exhibitors from 51 countries, Wire 2022 presented machinery for wire production and wire processing, wire, cable, wire products and manufacturing technology, fastening technology and spring manufacturing technology including end products, and mesh welding machines on a net area of around 53,000 square meters. Innovations in measurement, control and testing technology were also on display.

“The anticipation for the Wire was great for all of us, we have missed the personal contact in recent years and have learned to appreciate the value of direct customer discussions at trade fair events such as the wire and Tube,” said Dr.-Ing. Uwe-Peter Weigmann, Spokesman of the Board of Wafios AG, in an initial statement. “We chose our trade show motto “Future Forming Technology” carefully and thematically found the bracket for productivity leaps, groundbreaking new technologies and automation solutions that will enable even more sustainable business in the future. For Wafios, innovations have always been in the foreground and we have underlined this once again with our trade show program. The customer response was excellent, and our booths, both at the Wire and at the Tube, were very well attended on all days of the trade show,” concluded Dr. Weigmann, giving a positive summary of the event.

With 765 exhibitors from 44 countries on more than 40,000 square meters net, Tube showed the entire range of raw materials, tube production, tube processing technology, tube accessories, tube trade, forming technology and machinery and equipment. Tools for process engineering, auxiliaries, measuring, control and testing technology also supplemented the range here.

Salzgitter AG demonstrated the importance of individual, highly specialized requirements for tubes in industries as diverse as oil and gas, heavy and waste water, food and chemicals, and placed the Mannesmann product name at the center of its presence at Tube 2022.

“Mannesmann is synonymous worldwide with steel tubes of the highest quality,” said Frank Seinsche, Head of Corporate Design & Events Group Communications at Salzgitter AG and responsible for trade fair appearances. “In addition to presenting our products, Tube 2022 is a perfect communication platform for us with customers and partners,” the trade fair expert was pleased to say. “In addition, we are already presenting solutions for hydrogen transport and storage with Mannesmann H2 Ready,” added Seinsche.

Strongly represented at Wire and Tube were exhibitors from Italy, Turkey, Spain, Belgium, France, Austria, the Netherlands, Switzerland, Great Britain, Sweden, Poland, the Czech Republic and Germany. From overseas, companies from the USA, Canada, South Korea, Taiwan, India and Japan traveled to Düsseldorf.

Both industry players received excellent ratings from the international trade visitors who traveled to Düsseldorf from more than 140 countries. At around 70 percent, the proportion of international trade show visitors was once again very high.

Around 75 percent of the trade show visitors were executives with decision-making authority. Overall, the willingness of the industries to invest, especially in challenging times, was high. There has also been an increase in first-time visitors, a clear sign that Wire and Tube fully represent the international market with their offerings, thus meeting the expectations of the industries. 70 percent of the visitors surveyed said they would come back to Düsseldorf in 2024.

Wire visitors were primarily wire and cable manufacturers, came from the iron, steel and non-ferrous metal industry or from the automotive and supplier industry. They were interested in wire and wire products, machinery and equipment for the production and processing of rods, wire and strip, as well as testing technology, sensor technology and quality assurance for the wire and cable industry.
The visitors from the tube industry were interested in tubes, tube products and accessories for the tube trade as well as in machinery and equipment for the production and processing of metallic tubes, in tools and auxiliary equipment for the production and processing of metal tubes and in testing technology, sensor technology and quality assurance for the tube industry.

In 2024, Wire and Tube will again be held together at the Düsseldorf exhibition center from April 15 to 19.