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The bvik yearbook 2021. Success stories from B2B marketing. Ed. from the Bundesverband Industrie Kommunikation e.V. (bvik) Glockenbach-Verlag, Munich - ISBN: 978-3-949360-02-2 Price: € 29,- © Glockenbach-Verlag
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Best practices in B2B marketing

25. February 2022 Hans Georg Schätzl
B2B marketing has its own laws: How they work is shown in the recently published “bvik Yearbook 2021” of the Bundesverband Industrie Kommunikation e.V. (German Association of Industrial Communication). The […]
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  • In a recent position paper, the WSM calls for a state cap on the price of electricity. © Mourad ben Rhouma, WSM
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