B2B marketing has its own laws: How they work is shown in the recently published “bvik Yearbook 2021” of the Bundesverband Industrie Kommunikation e.V. (German Association of Industrial Communication).
The print publication brings together 18 communication successes, best practices and brand stories from B2B marketing on more than 100 pages. What makes it special is that, in line with BVIK’s idea, the perspectives of industrial companies on the one hand and agencies and service providers on the other complement each other here to form a comprehensive overall picture of the industry.
The spectrum of topics and cases presented ranges from AI-supported customer communication to new content forms such as podcasts to overcoming “silo thinking” between sales and marketing, from B2B brand work and market research to sensational campaigns and technical tools in marketing automation.
Premiere for the tenth anniversary of the association
The background and occasion for the new book project is BVIK’s tenth anniversary as an association, as Kai Halter, Head of Global Marketing at fan and motor manufacturer EBM-Papst Mulfingen and Chairman of BVIK’s Board of Directors, writes in his editorial: “With the ‘bvik Yearbook 2021’, we are opening another chapter in the association’s history and thus beginning a series with high-quality content in an exclusive format. It stands for statement, knowledge transfer and trend-setter in equal measure, because B2B marketing is alive and well and experiencing an explosion of growing possibilities and opportunities, especially in the current times.”
The “bvik yearbook 2021” was realized by the content agency Prospero (prospero-pr.de) on behalf of the publishing BVIK and has been published by the Munich-based Glockenbach-Verlag (glockenbach-verlag.de). It costs 29,00 €.