{"id":6005,"date":"2022-02-25T05:55:24","date_gmt":"2022-02-25T03:55:24","guid":{"rendered":"https:\/\/bbr.news\/?p=6005"},"modified":"2022-02-20T12:03:37","modified_gmt":"2022-02-20T10:03:37","slug":"best-practices-in-b2b-marketing","status":"publish","type":"post","link":"https:\/\/bbr.news\/en\/best-practices-in-b2b-marketing","title":{"rendered":"Best practices in B2B marketing"},"content":{"rendered":"<div class=\"shariff shariff-align-left shariff-widget-align-left\" data-services=\"facebook\" data-url=\"https:\/\/bbr.news\/en\/best-practices-in-b2b-marketing\" data-timestamp=\"1645358617\" data-hidezero=\"1\" data-backendurl=\"https:\/\/bbr.news\/en\/wp-json\/shariff\/v1\/share_counts?\"><ul class=\"shariff-buttons theme-round orientation-horizontal buttonsize-small\"><li class=\"shariff-button twitter shariff-nocustomcolor\" style=\"background-color:#595959\"><a href=\"https:\/\/twitter.com\/share?url=https%3A%2F%2Fbbr.news%2Fen%2Fbest-practices-in-b2b-marketing&text=Best%20practices%20in%20B2B%20marketing\" title=\"Bei X teilen\" aria-label=\"Bei X teilen\" role=\"button\" rel=\"noopener nofollow\" class=\"shariff-link\" style=\"; background-color:#000; color:#fff\" target=\"_blank\"><span class=\"shariff-icon\" style=\"\"><svg width=\"32px\" height=\"20px\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 24 24\"><path fill=\"#000\" d=\"M14.258 10.152L23.176 0h-2.113l-7.747 8.813L7.133 0H0l9.352 13.328L0 23.973h2.113l8.176-9.309 6.531 9.309h7.133zm-2.895 3.293l-.949-1.328L2.875 1.56h3.246l6.086 8.523.945 1.328 7.91 11.078h-3.246zm0 0\"\/><\/svg><\/span><\/a><\/li><li class=\"shariff-button facebook shariff-nocustomcolor\" style=\"background-color:#4273c8\"><a href=\"https:\/\/www.facebook.com\/sharer\/sharer.php?u=https%3A%2F%2Fbbr.news%2Fen%2Fbest-practices-in-b2b-marketing\" title=\"Bei Facebook teilen\" aria-label=\"Bei Facebook teilen\" role=\"button\" rel=\"nofollow\" class=\"shariff-link\" style=\"; background-color:#3b5998; color:#fff\" target=\"_blank\"><span class=\"shariff-icon\" style=\"\"><svg width=\"32px\" height=\"20px\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 18 32\"><path fill=\"#3b5998\" d=\"M17.1 0.2v4.7h-2.8q-1.5 0-2.1 0.6t-0.5 1.9v3.4h5.2l-0.7 5.3h-4.5v13.6h-5.5v-13.6h-4.5v-5.3h4.5v-3.9q0-3.3 1.9-5.2t5-1.8q2.6 0 4.1 0.2z\"\/><\/svg><\/span><\/a><\/li><li class=\"shariff-button linkedin shariff-nocustomcolor\" style=\"background-color:#1488bf\"><a href=\"https:\/\/www.linkedin.com\/sharing\/share-offsite\/?url=https%3A%2F%2Fbbr.news%2Fen%2Fbest-practices-in-b2b-marketing\" title=\"Bei LinkedIn teilen\" aria-label=\"Bei LinkedIn teilen\" role=\"button\" rel=\"noopener nofollow\" class=\"shariff-link\" style=\"; background-color:#0077b5; color:#fff\" target=\"_blank\"><span class=\"shariff-icon\" style=\"\"><svg width=\"32px\" height=\"20px\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 27 32\"><path fill=\"#0077b5\" d=\"M6.2 11.2v17.7h-5.9v-17.7h5.9zM6.6 5.7q0 1.3-0.9 2.2t-2.4 0.9h0q-1.5 0-2.4-0.9t-0.9-2.2 0.9-2.2 2.4-0.9 2.4 0.9 0.9 2.2zM27.4 18.7v10.1h-5.9v-9.5q0-1.9-0.7-2.9t-2.3-1.1q-1.1 0-1.9 0.6t-1.2 1.5q-0.2 0.5-0.2 1.4v9.9h-5.9q0-7.1 0-11.6t0-5.3l0-0.9h5.9v2.6h0q0.4-0.6 0.7-1t1-0.9 1.6-0.8 2-0.3q3 0 4.9 2t1.9 6z\"\/><\/svg><\/span><\/a><\/li><li class=\"shariff-button xing shariff-nocustomcolor\" style=\"background-color:#29888a\"><a href=\"https:\/\/www.xing.com\/spi\/shares\/new?url=https%3A%2F%2Fbbr.news%2Fen%2Fbest-practices-in-b2b-marketing\" title=\"Bei XING teilen\" aria-label=\"Bei XING teilen\" role=\"button\" rel=\"noopener nofollow\" class=\"shariff-link\" style=\"; background-color:#126567; color:#fff\" target=\"_blank\"><span class=\"shariff-icon\" style=\"\"><svg width=\"32px\" height=\"20px\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 25 32\"><path fill=\"#126567\" d=\"M10.7 11.9q-0.2 0.3-4.6 8.2-0.5 0.8-1.2 0.8h-4.3q-0.4 0-0.5-0.3t0-0.6l4.5-8q0 0 0 0l-2.9-5q-0.2-0.4 0-0.7 0.2-0.3 0.5-0.3h4.3q0.7 0 1.2 0.8zM25.1 0.4q0.2 0.3 0 0.7l-9.4 16.7 6 11q0.2 0.4 0 0.6-0.2 0.3-0.6 0.3h-4.3q-0.7 0-1.2-0.8l-6-11.1q0.3-0.6 9.5-16.8 0.4-0.8 1.2-0.8h4.3q0.4 0 0.5 0.3z\"\/><\/svg><\/span><\/a><\/li><li class=\"shariff-button mailto shariff-nocustomcolor\" style=\"background-color:#a8a8a8\"><a href=\"mailto:?body=https%3A%2F%2Fbbr.news%2Fen%2Fbest-practices-in-b2b-marketing&subject=Best%20practices%20in%20B2B%20marketing\" title=\"Per E-Mail versenden\" aria-label=\"Per E-Mail versenden\" role=\"button\" rel=\"noopener nofollow\" class=\"shariff-link\" style=\"; background-color:#999; color:#fff\"><span class=\"shariff-icon\" style=\"\"><svg width=\"32px\" height=\"20px\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 32 32\"><path fill=\"#999\" d=\"M32 12.7v14.2q0 1.2-0.8 2t-2 0.9h-26.3q-1.2 0-2-0.9t-0.8-2v-14.2q0.8 0.9 1.8 1.6 6.5 4.4 8.9 6.1 1 0.8 1.6 1.2t1.7 0.9 2 0.4h0.1q0.9 0 2-0.4t1.7-0.9 1.6-1.2q3-2.2 8.9-6.1 1-0.7 1.8-1.6zM32 7.4q0 1.4-0.9 2.7t-2.2 2.2q-6.7 4.7-8.4 5.8-0.2 0.1-0.7 0.5t-1 0.7-0.9 0.6-1.1 0.5-0.9 0.2h-0.1q-0.4 0-0.9-0.2t-1.1-0.5-0.9-0.6-1-0.7-0.7-0.5q-1.6-1.1-4.7-3.2t-3.6-2.6q-1.1-0.7-2.1-2t-1-2.5q0-1.4 0.7-2.3t2.1-0.9h26.3q1.2 0 2 0.8t0.9 2z\"\/><\/svg><\/span><\/a><\/li><li class=\"shariff-button printer shariff-nocustomcolor\" style=\"background-color:#a8a8a8\"><a href=\"javascript:window.print()\" title=\"drucken\" aria-label=\"drucken\" role=\"button\" rel=\"noopener nofollow\" class=\"shariff-link\" style=\"; background-color:#999; color:#fff\"><span class=\"shariff-icon\" style=\"\"><svg width=\"32px\" height=\"20px\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 30 32\"><path fill=\"#999\" d=\"M6.8 27.4h16v-4.6h-16v4.6zM6.8 16h16v-6.8h-2.8q-0.7 0-1.2-0.5t-0.5-1.2v-2.8h-11.4v11.4zM27.4 17.2q0-0.5-0.3-0.8t-0.8-0.4-0.8 0.4-0.3 0.8 0.3 0.8 0.8 0.3 0.8-0.3 0.3-0.8zM29.7 17.2v7.4q0 0.2-0.2 0.4t-0.4 0.2h-4v2.8q0 0.7-0.5 1.2t-1.2 0.5h-17.2q-0.7 0-1.2-0.5t-0.5-1.2v-2.8h-4q-0.2 0-0.4-0.2t-0.2-0.4v-7.4q0-1.4 1-2.4t2.4-1h1.2v-9.7q0-0.7 0.5-1.2t1.2-0.5h12q0.7 0 1.6 0.4t1.3 0.8l2.7 2.7q0.5 0.5 0.9 1.4t0.4 1.6v4.6h1.1q1.4 0 2.4 1t1 2.4z\"\/><\/svg><\/span><\/a><\/li><\/ul><\/div><h3>B2B marketing has its own laws: How they work is shown in the recently published &#8220;bvik Yearbook 2021&#8221; of the Bundesverband Industrie Kommunikation e.V. (German Association of Industrial Communication).<\/h3>\n<p>The print publication brings together 18 communication successes, best practices and brand stories from B2B marketing on more than 100 pages. What makes it special is that, in line with BVIK&#8217;s idea, the perspectives of industrial companies on the one hand and agencies and service providers on the other complement each other here to form a comprehensive overall picture of the industry.<\/p>\n<p>The spectrum of topics and cases presented ranges from AI-supported customer communication to new content forms such as podcasts to overcoming &#8220;silo thinking&#8221; between sales and marketing, from B2B brand work and market research to sensational campaigns and technical tools in marketing automation.<\/p>\n<h4>Premiere for the tenth anniversary of the association<\/h4>\n<p>The background and occasion for the new book project is BVIK&#8217;s tenth anniversary as an association, as Kai Halter, Head of Global Marketing at fan and motor manufacturer EBM-Papst Mulfingen and Chairman of BVIK&#8217;s Board of Directors, writes in his editorial: &#8220;With the &#8216;bvik Yearbook 2021&#8217;, we are opening another chapter in the association&#8217;s history and thus beginning a series with high-quality content in an exclusive format. It stands for statement, knowledge transfer and trend-setter in equal measure, because B2B marketing is alive and well and experiencing an explosion of growing possibilities and opportunities, especially in the current times.&#8221;<\/p>\n<p>The &#8220;bvik yearbook 2021&#8221; was realized by the content agency Prospero (prospero-pr.de) on behalf of the publishing BVIK and has been published by the Munich-based Glockenbach-Verlag (glockenbach-verlag.de). It costs 29,00 \u20ac.<\/p>\n<p>Web:<br \/>\n<a href=\"http:\/\/glockenbach-verlag.de\" target=\"_blank\" rel=\"noopener\">glockenbach-verlag.de<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<div class=\"mh-excerpt\">B2B marketing has its own laws: How they work is shown in the recently published &#8220;bvik Yearbook 2021&#8221; of the Bundesverband Industrie Kommunikation e.V. (German Association of Industrial Communication). The <a class=\"mh-excerpt-more\" href=\"https:\/\/bbr.news\/en\/best-practices-in-b2b-marketing\" title=\"Best practices in B2B marketing\">[&#8230;]<\/a><\/div>\n","protected":false},"author":3,"featured_media":5990,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[615],"tags":[1696,1697],"class_list":{"0":"post-6005","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-company","8":"tag-bundesverband-industrie-kommunikation-e-v-en","9":"tag-marketing-en"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Best practices in B2B marketing - bbr B\u00e4nder Bleche Rohre<\/title>\n<meta name=\"description\" content=\"B2B marketing has its own laws: The recently published &quot;bvik Yearbook 2021&quot; shows how they work.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/bbr.news\/en\/best-practices-in-b2b-marketing\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Best practices in B2B marketing - bbr B\u00e4nder Bleche Rohre\" \/>\n<meta property=\"og:description\" content=\"B2B marketing has its own laws: The recently published &quot;bvik Yearbook 2021&quot; shows how they work.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/bbr.news\/en\/best-practices-in-b2b-marketing\" \/>\n<meta property=\"og:site_name\" content=\"bbr B\u00e4nder Bleche Rohre\" \/>\n<meta property=\"article:published_time\" content=\"2022-02-25T03:55:24+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/bbr.news\/wp-content\/uploads\/2022\/02\/Jahrbuch.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2000\" \/>\n\t<meta property=\"og:image:height\" content=\"1000\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Hans Georg Sch\u00e4tzl\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Hans Georg Sch\u00e4tzl\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"TechArticle\",\"@id\":\"https:\/\/bbr.news\/en\/best-practices-in-b2b-marketing#article\",\"isPartOf\":{\"@id\":\"https:\/\/bbr.news\/en\/best-practices-in-b2b-marketing\"},\"author\":{\"name\":\"Hans Georg Sch\u00e4tzl\",\"@id\":\"https:\/\/bbr.news\/en#\/schema\/person\/2d58708dd5f30d26f442ecb47a29b756\"},\"headline\":\"Best practices in B2B marketing\",\"datePublished\":\"2022-02-25T03:55:24+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/bbr.news\/en\/best-practices-in-b2b-marketing\"},\"wordCount\":285,\"publisher\":{\"@id\":\"https:\/\/bbr.news\/en#organization\"},\"image\":{\"@id\":\"https:\/\/bbr.news\/en\/best-practices-in-b2b-marketing#primaryimage\"},\"thumbnailUrl\":\"https:\/\/bbr.news\/wp-content\/uploads\/2022\/02\/Jahrbuch.jpg\",\"keywords\":[\"Bundesverband Industrie Kommunikation e.V.\",\"Marketing\"],\"articleSection\":[\"Company\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/bbr.news\/en\/best-practices-in-b2b-marketing\",\"url\":\"https:\/\/bbr.news\/en\/best-practices-in-b2b-marketing\",\"name\":\"Best practices in B2B marketing - bbr B\u00e4nder Bleche Rohre\",\"isPartOf\":{\"@id\":\"https:\/\/bbr.news\/en#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/bbr.news\/en\/best-practices-in-b2b-marketing#primaryimage\"},\"image\":{\"@id\":\"https:\/\/bbr.news\/en\/best-practices-in-b2b-marketing#primaryimage\"},\"thumbnailUrl\":\"https:\/\/bbr.news\/wp-content\/uploads\/2022\/02\/Jahrbuch.jpg\",\"datePublished\":\"2022-02-25T03:55:24+00:00\",\"description\":\"B2B marketing has its own laws: The recently published \\\"bvik Yearbook 2021\\\" shows how they work.\",\"breadcrumb\":{\"@id\":\"https:\/\/bbr.news\/en\/best-practices-in-b2b-marketing#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/bbr.news\/en\/best-practices-in-b2b-marketing\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/bbr.news\/en\/best-practices-in-b2b-marketing#primaryimage\",\"url\":\"https:\/\/bbr.news\/wp-content\/uploads\/2022\/02\/Jahrbuch.jpg\",\"contentUrl\":\"https:\/\/bbr.news\/wp-content\/uploads\/2022\/02\/Jahrbuch.jpg\",\"width\":2000,\"height\":1000,\"caption\":\"The bvik yearbook 2021. Success stories from B2B marketing. Ed. from the Bundesverband Industrie Kommunikation e.V. (bvik) Glockenbach-Verlag, Munich - ISBN: 978-3-949360-02-2 Price: \u20ac 29,-. \u00a9 Glockenbach Publishing House\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/bbr.news\/en\/best-practices-in-b2b-marketing#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Homepage\",\"item\":\"https:\/\/bbr.news\/en\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Company\",\"item\":\"https:\/\/bbr.news\/en\/category\/company\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Best practices in B2B marketing\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/bbr.news\/en#website\",\"url\":\"https:\/\/bbr.news\/en\",\"name\":\"bbr B\u00e4nder Bleche Rohre\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\/\/bbr.news\/en#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/bbr.news\/en?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/bbr.news\/en#organization\",\"name\":\"TS MediaConsult\",\"url\":\"https:\/\/bbr.news\/en\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/bbr.news\/en#\/schema\/logo\/image\/\",\"url\":\"https:\/\/bbr.news\/wp-content\/uploads\/2021\/08\/cropped-logobrowserbbr.png\",\"contentUrl\":\"https:\/\/bbr.news\/wp-content\/uploads\/2021\/08\/cropped-logobrowserbbr.png\",\"width\":512,\"height\":512,\"caption\":\"TS MediaConsult\"},\"image\":{\"@id\":\"https:\/\/bbr.news\/en#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.linkedin.com\/company\/bbr-baender-bleche-rohre\",\"https:\/\/www.youtube.com\/channel\/UCH05KnFDaqGAKUPkldd0myQ\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/bbr.news\/en#\/schema\/person\/2d58708dd5f30d26f442ecb47a29b756\",\"name\":\"Hans Georg Sch\u00e4tzl\",\"sameAs\":[\"https:\/\/bbr.news\"]}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Best practices in B2B marketing - bbr B\u00e4nder Bleche Rohre","description":"B2B marketing has its own laws: The recently published \"bvik Yearbook 2021\" shows how they work.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/bbr.news\/en\/best-practices-in-b2b-marketing","og_locale":"en_US","og_type":"article","og_title":"Best practices in B2B marketing - bbr B\u00e4nder Bleche Rohre","og_description":"B2B marketing has its own laws: The recently published \"bvik Yearbook 2021\" shows how they work.","og_url":"https:\/\/bbr.news\/en\/best-practices-in-b2b-marketing","og_site_name":"bbr B\u00e4nder Bleche Rohre","article_published_time":"2022-02-25T03:55:24+00:00","og_image":[{"width":2000,"height":1000,"url":"https:\/\/bbr.news\/wp-content\/uploads\/2022\/02\/Jahrbuch.jpg","type":"image\/jpeg"}],"author":"Hans Georg Sch\u00e4tzl","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Hans Georg Sch\u00e4tzl","Est. reading time":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"TechArticle","@id":"https:\/\/bbr.news\/en\/best-practices-in-b2b-marketing#article","isPartOf":{"@id":"https:\/\/bbr.news\/en\/best-practices-in-b2b-marketing"},"author":{"name":"Hans Georg Sch\u00e4tzl","@id":"https:\/\/bbr.news\/en#\/schema\/person\/2d58708dd5f30d26f442ecb47a29b756"},"headline":"Best practices in B2B marketing","datePublished":"2022-02-25T03:55:24+00:00","mainEntityOfPage":{"@id":"https:\/\/bbr.news\/en\/best-practices-in-b2b-marketing"},"wordCount":285,"publisher":{"@id":"https:\/\/bbr.news\/en#organization"},"image":{"@id":"https:\/\/bbr.news\/en\/best-practices-in-b2b-marketing#primaryimage"},"thumbnailUrl":"https:\/\/bbr.news\/wp-content\/uploads\/2022\/02\/Jahrbuch.jpg","keywords":["Bundesverband Industrie Kommunikation e.V.","Marketing"],"articleSection":["Company"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/bbr.news\/en\/best-practices-in-b2b-marketing","url":"https:\/\/bbr.news\/en\/best-practices-in-b2b-marketing","name":"Best practices in B2B marketing - bbr B\u00e4nder Bleche Rohre","isPartOf":{"@id":"https:\/\/bbr.news\/en#website"},"primaryImageOfPage":{"@id":"https:\/\/bbr.news\/en\/best-practices-in-b2b-marketing#primaryimage"},"image":{"@id":"https:\/\/bbr.news\/en\/best-practices-in-b2b-marketing#primaryimage"},"thumbnailUrl":"https:\/\/bbr.news\/wp-content\/uploads\/2022\/02\/Jahrbuch.jpg","datePublished":"2022-02-25T03:55:24+00:00","description":"B2B marketing has its own laws: The recently published \"bvik Yearbook 2021\" shows how they work.","breadcrumb":{"@id":"https:\/\/bbr.news\/en\/best-practices-in-b2b-marketing#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/bbr.news\/en\/best-practices-in-b2b-marketing"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/bbr.news\/en\/best-practices-in-b2b-marketing#primaryimage","url":"https:\/\/bbr.news\/wp-content\/uploads\/2022\/02\/Jahrbuch.jpg","contentUrl":"https:\/\/bbr.news\/wp-content\/uploads\/2022\/02\/Jahrbuch.jpg","width":2000,"height":1000,"caption":"The bvik yearbook 2021. Success stories from B2B marketing. Ed. from the Bundesverband Industrie Kommunikation e.V. (bvik) Glockenbach-Verlag, Munich - ISBN: 978-3-949360-02-2 Price: \u20ac 29,-. \u00a9 Glockenbach Publishing House"},{"@type":"BreadcrumbList","@id":"https:\/\/bbr.news\/en\/best-practices-in-b2b-marketing#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Homepage","item":"https:\/\/bbr.news\/en"},{"@type":"ListItem","position":2,"name":"Company","item":"https:\/\/bbr.news\/en\/category\/company"},{"@type":"ListItem","position":3,"name":"Best practices in B2B marketing"}]},{"@type":"WebSite","@id":"https:\/\/bbr.news\/en#website","url":"https:\/\/bbr.news\/en","name":"bbr B\u00e4nder Bleche Rohre","description":"","publisher":{"@id":"https:\/\/bbr.news\/en#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/bbr.news\/en?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/bbr.news\/en#organization","name":"TS MediaConsult","url":"https:\/\/bbr.news\/en","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/bbr.news\/en#\/schema\/logo\/image\/","url":"https:\/\/bbr.news\/wp-content\/uploads\/2021\/08\/cropped-logobrowserbbr.png","contentUrl":"https:\/\/bbr.news\/wp-content\/uploads\/2021\/08\/cropped-logobrowserbbr.png","width":512,"height":512,"caption":"TS MediaConsult"},"image":{"@id":"https:\/\/bbr.news\/en#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.linkedin.com\/company\/bbr-baender-bleche-rohre","https:\/\/www.youtube.com\/channel\/UCH05KnFDaqGAKUPkldd0myQ"]},{"@type":"Person","@id":"https:\/\/bbr.news\/en#\/schema\/person\/2d58708dd5f30d26f442ecb47a29b756","name":"Hans Georg Sch\u00e4tzl","sameAs":["https:\/\/bbr.news"]}]}},"_links":{"self":[{"href":"https:\/\/bbr.news\/en\/wp-json\/wp\/v2\/posts\/6005"}],"collection":[{"href":"https:\/\/bbr.news\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bbr.news\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bbr.news\/en\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/bbr.news\/en\/wp-json\/wp\/v2\/comments?post=6005"}],"version-history":[{"count":2,"href":"https:\/\/bbr.news\/en\/wp-json\/wp\/v2\/posts\/6005\/revisions"}],"predecessor-version":[{"id":6139,"href":"https:\/\/bbr.news\/en\/wp-json\/wp\/v2\/posts\/6005\/revisions\/6139"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/bbr.news\/en\/wp-json\/wp\/v2\/media\/5990"}],"wp:attachment":[{"href":"https:\/\/bbr.news\/en\/wp-json\/wp\/v2\/media?parent=6005"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bbr.news\/en\/wp-json\/wp\/v2\/categories?post=6005"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bbr.news\/en\/wp-json\/wp\/v2\/tags?post=6005"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}